According to a survey, here are the top reasons why visitors come back to your site:
The main reason for a user to not visit your site again was most of the time “non-sense” or irrelivant content.
Enjoyability of the site (71%)
It was either something interesting in the layout or the interface that made them come back.
Organization of content (68%)
Users returned to sites that were well organized with a good layout & no text not all over the place.
Uniqueness of the site (66%)
Uniqueness is a big factor in sites, if it is something they’ve seen before, chances they won’t come back to your site.
Ease of access (64%)
The easier users can find content and information on your site, they more they returned to it.
Visually attractive (58%)
Good looking sites with effort put into the theme of the site had a reasonable amount of people come back.
Easy to navigate (54%)
This one is self-explaintory. Navigation should always be in a clear place, such as under the header or to the left side (mostly).
Website speed (53%)
Sure we all share this one, if a site is slow at loading, chances that we’ll never visit the site again because it’s “slow”.