There have been recent changes with Google AdWords that effects many customers by increasing there bid amounts on a certain keywords. These changes accord when Google changed its algorithm last month.

Advertisers who were paying 5 cents are now paying 50 cents or even more to keep their positions, others are paying the same amount but their places changes two or three pages back.

However, this have not been effected all advertisers as some stay not effected.

This summarise the type of site that have been affected.

• One page sales letter websites.
• Squeeze pages.
• AdSense sites (particularly those involved in AdSense arbitrage).
• Affiliate sites.

The algorithm gives a quality score to the landing page of AdWords.
Here are 3 general methods that will help advertisers who have been affected by the recent updates.

1. Provide quality unique content.
2. Put your AdWord link on the best page that describes your products.
3. Make links from other page of your website to the AdWord page so its not look like a one page website.

Also you got to remove all AdSense ads from the AdWord landing page and make sure that it contain more than 500 words and there is no form to fill in.
As you can see Google is getting smarter everyday so must not trick the search engines but to have truly valuable info to our visitors.

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Google recently made many changes to its search engine algorithm. These changes will surely affect your website ranking, so I want to take the time to show webmasters an overview of these changes.

Google was crawl and indexing pages on monthly bases, which means we see changes in ranking monthly. But now this is done continuously one daily bases, which means your ranking can change from day to day but you can see bigger changes when Google change its algorithm.

Last month there was a big change within the Google algorithm, if your website ranking was hurt because of these changes then you should update your website and make it follow the new guidelines for a better ranking.

1. Create a better linking campaign: By RSS feeds, article syndication and submitting to directories and press release.
2. Google sitemap: create a sitemap is vital to increase the pages that indexed by Google.
3. Navigation system: make sure all of your pages are reachable from at least one static link.
4. Manipulative or deceptive behaviour: Never link to linking schemes, don’t use any form of cloaking and never use hidden links or hidden text.

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