The name given to Google’s next algorithm is “Google Caffeine”. This is going live early 2010. It looks like “Google Caffeine” will be not a regular updates. “Google Caffeine” will possibly be a main overhaul of the calculations that Google uses to rank websites.

What changes we will expect?

For sure, Google hasn’t revealed all the information about it yet. Though, the new index has been live on several test servers and a few Google employees as well talked about that next index. The following factors might play a bigger role in Google’s Caffeine index:

* Website speed: A slow loading website, Might not get high rankings.
* Broken links: Websites contain too many broken links; might have a harmful impact of their position in Google search results.
* Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn’t good for your rankings in Google’s current algorithm. The harmful impact of a bad neighborhood will possibly be even worse with the new index.
* The over-all quality of your website: Google’s Caffeine will most likely take a closer look at the over-all quality of the website. It’s not sufficient to have little ranking factors in place.

That means websites most likely require good optimized content, a superior website design with a clear navigation, a low bounce rate, good inbound links, etc. The amount of social bookmarks might also play an increased role.

Factors like the website past history, the age of it, authority, etc. will still play a role in the new index. Still, the result of the different factors on rankings will shift.

How can web pages be adjusted to Google’s Caffeine index?

Although the Caffeine update hasn’t been release yet at the time of writing this post, there are many factors that can be done to raise the chances for a website to get good rankings in Google’s Caffeine index:

* Remove all spam elements from web pages. Everything that might be considered as spam, can and will have a harmful effect on the ranking of web pages. As an example, text that has the same color of the background, cloaking and automated linking.
* Check website design and navigation. Website should have a professional feel and look. The menu should be simple and web pages should easily found by search engine spiders.
* Get links from social bookmark websites. Social bookmark links already play a big role in the current algorithm and that role may be boosted in the new index.
* Check links. No links to websites that look like spammers. It’s good to concentrate on quality links instead of quantity links.

Google Caffeine will be released early 2010. By following the above tips, websites will be in a better position for the new index.

Google’s Matt Cutts recently suggested that the speed of a web page may soon get more attention in Google’s ranking algorithm. It seems that Google focuses on fast websites to make the searching experience better.

What can you do to make your web pages faster?

Of course, you should start by choosing a reliable web host that has a good connection to the Internet. Your web server should be easy to reach and it shouldn’t have any down time.

In addition to choosing a fast web host, you can do the following to make your web pages faster:

* Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load.
* Compress your JavaScript code to make the JavaScript file smaller.
* Combine external CSS files into one file and compress your CSS files.
* If your web server supports it, enable gZip compression (your web host can do that for you).
* Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web.
* Put tracking codes and other JavaScript snippets at the end of your web pages.

Host your website with VEXXHOST web hosting to insure fast web page with optimum performance.

While fast loading pages are good for web searchers, using the page loading time in the ranking algorithm can cause problems for smaller businesses:

* Businesses will be forced to choose a fast (and probably expensive) web host if they want to be found in the search results.
* People with a low income or businesses from a country with slow Internet connections won’t be able to compete with companies that have more money.
* Big corporations that have a very good connection to the Internet will have an advantage.
* The big websites will get bigger and the small websites will get smaller.

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The role of the page loading time in Google’s ranking algorithm isn’t clear yet so the above points are speculation at this time.

Optimizing the loading time of your web pages is a good idea, no matter how large the effect of loading time on your website rankings will be. The faster your web pages load, the more visitors of your website will be able to see the contents of your pages.

Web surfers are impatient people. The average web surfer wants immediate results. For that reason, your website should be fast loading and it should also contain clearly arranged content that makes it easy to read your pages.