Why visitors will return to your site

Posted: August 22, 2006 at 6:56 pm | (3) Comments

According to a survey, here are the top reasons why visitors come back to your site:

1. Content (74%) – The main reason for a user to not visit your site again was most of the time “non-sense” or irrelivant content.

2. Enjoyability of the site (71%) – It was either something interesting in the layout or the interface that made them come back.

3. Organization of content (68%) – Users returned to sites that were well organized with a good layout & no text not all over the place.

4. Uniqueness of the site (66%) – Uniqueness is a big factor in sites, if it is something they’ve seen before, chances they won’t come back to your site.

5. Ease of access (64%) – The easier users can find content and information on your site, they more they returned to it.

6. Visually attractive (58%) – Good looking sites with effort put into the theme of the site had a reasonable amount of people come back.

7. Easy to navigate (54%) – This one is self-explaintory. Navigation should always be in a clear place, such as under the header or to the left side (mostly).

8. Website speed (53%) – Sure we all share this one, if a site is slow at loading, chances that we’ll never visit the site again because it’s “slow”.

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Comments

Cellulite Therapy
Posted on: October 3, 2006 at 9:29 am

great blog, keep it comming.

Shane
Posted on: October 15, 2006 at 3:57 pm

Hi,

Good article. But, can you please provide link to the survey you are citing. I’d like to read it.

Thanks :)

vexxhost
Posted on: October 15, 2006 at 4:04 pm

The research was done by http://www.surveysite.com/



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